Nathan L Fraser

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Project Huxley

A Redesign, retooling + replatform for ecommerce

  • Product Design
  • UI + UX
  • Discovery
Project Huxley - Ted Baker web screens

Consumer Insights

Listen, learn, action + deliver

  • Product Design
  • UI + UX
  • Strategy
Consumer insights - Ted Baker web screens

Work. WeAr.

For whatever the 9-to-5 looks like

  • Visual Design
  • UI + UX
  • Development
Workwear - model in suit

Bright Idea

Looking to brighter days + brighter wardrobes

  • Visual Design
  • UI + UX
  • Typography
Bright idea - model in colour block clothing

Interactive Screens

Unifying the digital + retail Experience

  • Product Design
  • UI + UX
  • Discovery
Interactive screens splash page

Limited Edition

Something sparkling this way comes

  • Visual Design
  • UI + UX
  • Animation
Limited edition Swarovski collaboration

Colour By Numbers

A simple formula for everyday style

  • Visual Design
  • UI + UX
  • Animation
Colour by numbers collection - fashion model

Paint it Ted

No ordinary advertising campaign

  • Visual Design
  • UI + UX
  • Typography
Paint it Ted - no ordinary advertising campaign

Ted Says Relax

A luxurious loungewear collection

  • Visual Design
  • UI + UX
  • Art Direction
Ted says relax - model in comfort collection

T For Tall

The height of style for gentlemen 6'3" + above

  • Visual Design
  • UI + UX
  • Art Direction
Ted for tall - clothing for gentleman 6'3" and above

Into the Wild

Taking inspiration from the Great Outdoors

  • Visual Design
  • UI + UX
  • Typography
Into the wild - autumn coats & jackets for women

Activewear

Taking a nod to the sports-luxe look

  • Visual Design
  • UI + UX
  • Art Direction
Activewear - sports luxe for men & women

Landing Pages

Campaigns + collections across the seasons

  • Visual Design
  • UI + UX
  • Style Guide
Landing pages - seasonal collection designs
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