To celebrate the 30 year anniversary since its founding in 1988, Ted Baker embarked upon its first ever traditional advertising campaign, featured on buses, black cabs and magazines throughout London, and across social media.

On tedbaker.com the milestone was celebrated with an editorial focus on the signature wrap coat, and by showcasing the 'doodle' artwork created by followers on social as part of a competition to have their submissions featured and a chance to win the coveted coat.