Nathan L Fraser

Ted Says Relax

A luxurious loungewear collection

  • Visual Design
  • UI + UX
  • Art Direction
Ted says relax - model in comfort collection
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  • DesignNathan Fraser
  • PhotographyCara Johnson
  • CopywritingLaura Baker
  • DevelopmentBen Hadwen

Minimum effort, maximum effect. Sparkling sequins, dramatic details and tactile textures bring a fresh feel to luxe loungewear. This mix-and-match collection offers effortless style; cut loose, kick back and keep your cool.

The simplicity of the imagery and softness and shape of the products inspired the visual design of the page, guiding the user on a simple, linear journey and presenting the story of the collection through contrast and typographic composition.

Ted says relax womenswear editorial - desktop Ted says relax womenswear editorial - desktop
Ted says relax womenswear editorial - mobile
Ted says relax womenswear editorial - mobile
Ted says relax womenswear editorial - mobile
Ted says relax womenswear editorial - mobile

Typefaces

Futura PT Heavy

Futura PT Demi

Futura PT Book

Colour Palette

#C6A8A8
rgb(198,168,168)

#3E4834
rgb(62,72,52)

#49627E
rgb(73,98,126)

T For Tall

The height of style for gentlemen 6'3" + above

  • Visual design
  • UI + UX
  • Art direction
Ted for tall - clothing for gentleman 6'3 and above

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T For Tall

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