Nathan L Fraser

Bright Idea

Looking to brighter days + brighter wardrobes

  • Visual Design
  • UI + UX
  • Typography
Bright idea - model in colour block clothing
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  • DesignNathan Fraser
  • PhotographySimon Lesley
  • CopywritingLaura Baker
  • DevelopmentElisabeth Vicente

Moving away from the grey days of winter, this colour-block womenswear capsule wardrobe kickstarted the spring season; a standalone campaign that both echoed and complemented the vibrancy of the spring summer collection.

The campaign looks forward to brighter days and, with that, brighter wardrobes. Discover the must-have colour palette for the season ahead and let a little sunshine in, whatever the weather.

Bright idea editorial web screens - mobile
Bright idea editorial web screens - mobile
Bright idea editorial web screens - mobile
Bright idea editorial web screens - mobile

Typefaces

Futura PT Extra Bold

Futura PT Demi

Futura PT Book

Colour Palette

#00CDFF
rgb(0,205,255)

#FFBBC0
rgb(255,188,0)

#FFEC4F
rgb(255,236,79)

#58CC7C
rgb(88,204,124)

#FF4767
rgb(255,71,103)

Interactive Screens

Delivering an integrated omnichannel Experience

  • Product Design
  • UI + UX
  • Discovery
Interactive screens splash page

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