Bright Idea
Looking to brighter days + brighter wardrobes
- Visual Design
- UI + UX
- Typography
- DesignNathan Fraser
- PhotographySimon Lesley
- CopywritingLaura Baker
- DevelopmentElisabeth Vicente
Moving away from the grey days of winter, this colour-block womenswear capsule wardrobe kickstarted the spring season; a standalone campaign that both echoed and complemented the vibrancy of the spring summer collection.
The campaign looks forward to brighter days and, with that, brighter wardrobes. Discover the must-have colour palette for the season ahead and let a little sunshine in, whatever the weather.
Typefaces
Futura PT Extra Bold
Futura PT Demi
Futura PT Book
Colour Palette
#00CDFF
rgb(0,205,255)
#FFBBC0
rgb(255,188,0)
#FFEC4F
rgb(255,236,79)
#58CC7C
rgb(88,204,124)
#FF4767
rgb(255,71,103)
Project Sample