Landing Pages
Campaigns + collections across the seasons
- Visual Design
- UI + UX
- Style Guide
- DesignNathan Fraser
- DevelopmentBen Hadwen / Adam Randall / Elisabeth Vicente
Refreshed season upon season to reflect the narrative and identity of the latest campaign, this selection of landing pages showcases the evolving nature of tedbaker.com through the years.
Adapting the visual identity of the season in a digital space, the pages were designed with a modular approach using versatile style guides to govern the diversity of campaigns; fashion trends and usability data inspired and informed the user journey.
Autumn Winter '22
Typefaces
Sabon
Futura PT Demi
Futura PT Book
Campaign Palette
#9B6A4A
rgb(155,106,74)
#BC7B46
rgb(27,63,74)
#812826
rgb(1,71,51)
#022633
rgb(196,96,20)
Spring Summer '22
Typefaces
Futura PT Demi
Futura PT Medium
Futura PT Book
Campaign Palette
#1D3C34
rgb(29,60,52)
#96483E
rgb(150,72,62)
#E7735A
rgb(231,115,90)
#EEBAA9
rgb(238,186,169)
#85B3CE
rgb(133,179,206)
#477A5D
rgb(71,122,93)
#C1BBAD
rgb(193,187,173)
Autumn Winter '20
Typefaces
Clearface
Campaign Palette
#363F3E
rgb(173,14,25)
#E4D9C3
rgb(40,14,89)
Spring Summer '20
Typefaces
Freight Big Bold
Futura PT Bold
Campaign Palette
#51294F
rgb(303,49,32)
#0C2340
rgb(213,81,25)
#D1DF01
rgb(64,100,87)
#EB3201
rgb(13,100,92)
Autumn Winter '19
Typefaces
Gascogne Bold
Campaign Palette
#0C2340
rgb(213,81,25)
#E84621
rgb(11,86,91)
#174034
rgb(162,64,25)
Spring Summer '19
Typefaces
Quote Script
Brush Hand New
Campaign Palette
#271D33
rgb(267,43,20)
#788245
rgb(70,47,51)
#C8C470
rgb(57,44,78)
#F7C600
rgb(48,100,97)
#AC781F
rgb(38,82,67)
#D55B01
rgb(25,100,84)
#9C3C36
rgb(4,65,61)
Autumn Winter '18
Typefaces
Baskerville Bold
Futura PT Bold
Futura PT Light
Campaign Palette
#763274
rgb(302,58,46)
#B3A4D3
rgb(259,22,83
#FFF9B3
rgb(55,30,100)
Autumn Winter '17
Typefaces
Abril Fatface
Oswald Bold
Oswald Light
Campaign Palette
#2F3462
rgb(234,52,38)
#633C47
rgb(343,39,39)
#645B41
rgb(45,35,39)
#00595F
rgb(184,100,37)
Autumn Winter '16
Typefaces
Din Pro Medium
Grotesque Condensed
Andale Mono
Campaign Palette
#4B384C
rgb(297,26,30)
#9BD2DE
rgb(191,30,87)
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Consumer Insights
Save Confluence, jira, email, codepen, notes
- Product Design
- UI + UX
- Discovery
