Into the Wild
Taking inspiration from the Great Outdoors
- Visual Design
- UI + UX
- Typography
- DesignNathan Fraser
- PhotographyCara Johnson
- CopywritingLaura Baker
- DevelopmentBen Hadwen
Inspired the great outdoors, this women's outerwear campaign espoused soft lavender hues to contrast with the rich palette of the collection, presented as a simple story through the journey of winter.
The blend of natural textures, autumnal tones and sumptuous details means you can face the elements in elegance while your coat will weather the worst of winter.
Typefaces
Abril Fatface
Oswald Bold
Oswald Light
Colour Palette
#1C1570
rgb(28,21,112)
#8278DA
rgb(246,45,85)
#FC0099
rgb(252,0,153)
#F8E5F9
rgb(248,229,249)
Project Sample