Nathan L Fraser

Into the Wild

Taking inspiration from the Great Outdoors

  • Visual Design
  • UI + UX
  • Typography
Into the wild - autumn coats & jackets for women
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  • DesignNathan Fraser
  • PhotographyCara Johnson
  • CopywritingLaura Baker
  • DevelopmentBen Hadwen

Inspired the great outdoors, this women's outerwear campaign espoused soft lavender hues to contrast with the rich palette of the collection, presented as a simple story through the journey of winter.

The blend of natural textures, autumnal tones and sumptuous details means you can face the elements in elegance while your coat will weather the worst of winter.

Into the wild womenswear editorial - desktop Into the wild womenswear editorial - desktop
Into the wild womenswear editorial - mobile
Into the wild womenswear editorial - mobile
Into the wild womenswear editorial - mobile
Into the wild womenswear editorial - mobile

Typefaces

Abril Fatface

Oswald Bold

Oswald Light

Colour Palette

#1C1570
rgb(28,21,112)

#8278DA
rgb(246,45,85)

#FC0099
rgb(252,0,153)

#F8E5F9
rgb(248,229,249)

Activewear

Take a nod to the seasons sports-luxe look

  • Visual Design
  • UI + UX
  • ART Direction
Activewear - sports luxe for men & women

Next Project

Activewear

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