Nathan L Fraser

Activewear

Ahead of the game with high performance style

  • Visual Design
  • UI + UX
  • Art Direction
Activewear - sports luxe for men & women
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  • Design + Art DirectionNathan Fraser
  • PhotographySimon Lesley
  • DevelopmentBen Hadwen

Giving a nod to the sport-luxe look with the latest athletic attire; step up your wardrobe with these high-performance activewear collections.

A companion piece to the spy-themed 'Mission Impeccable' campaign, the art direction concept behind these capsule wardrobes focused on the subversive nature of events lurking in the underbelly of society, with layouts inspired by the dynamism of the collections.

Sports Luxe

Sports luxe menswear editorial - desktop
Sports luxe menswear editorial - mobile
Sports luxe menswear editorial - mobile
Sports luxe menswear editorial - mobile
Sports luxe menswear editorial - mobile
Fit ot a t womenswear editorial - mobile
Fit ot a t womenswear editorial - mobile
Fit ot a t womenswear editorial - mobile
Fit ot a t womenswear editorial - mobile

Fit to a T

Fit to a t womenswear editorial - desktop

Art Direction

Sports luxe art direction
Sports luxe art direction
Sports luxe art direction
Sports luxe art direction
Sports luxe art direction
Sports luxe art direction
Sports luxe art direction
Sports luxe art direction
Sports luxe art direction
Sports luxe art direction
Sports luxe art direction
Sports luxe art direction
Sports luxe art direction
Sports luxe art direction
Sports luxe art direction
Sports luxe art direction

Typefaces

Din Pro Bold

Grotesque Condensed

Andale Mono

Colour Palette

#EAF0F0
rgb(234,240,240)

#8e9381
rgb(142,147,129)

#874936
rgb(255,188,0)

#ccb4aa
rgb(88,204,124)

#8B7E76
rgb(139,126,118)

#363b44
rgb(255,236,79)

Landing Pages

A collection of seasonal campaigns

  • Visual design
  • UI + UX
  • Style Guide
Landing pages - seasonal collection designs

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Landing Pages

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