Activewear
Ahead of the game with high performance style
- Visual Design
- UI + UX
- Art Direction
- Design + Art DirectionNathan Fraser
- PhotographySimon Lesley
- DevelopmentBen Hadwen
Giving a nod to the sport-luxe look with the latest athletic attire; step up your wardrobe with these high-performance activewear collections.
A companion piece to the spy-themed 'Mission Impeccable' campaign, the art direction concept behind these capsule wardrobes focused on the subversive nature of events lurking in the underbelly of society, with layouts inspired by the dynamism of the collections.
Sports Luxe
Fit to a T
Art Direction
Typefaces
Din Pro Bold
Grotesque Condensed
Andale Mono
Colour Palette
#EAF0F0
rgb(234,240,240)
#8e9381
rgb(142,147,129)
#874936
rgb(255,188,0)
#ccb4aa
rgb(88,204,124)
#8B7E76
rgb(139,126,118)
#363b44
rgb(255,236,79)
Project Sample